Digital Advertising is fastest growing marketing channel with no signs of slowing down. In fact, most companies (including big and small business) spent more on digital marketing in 2018 than they did in 2017 and plan to increase spending in 2019.
This shouldn’t come as a surprise — marketing has always been about three things: location, location, location. And today, your target market is largely online.
Online advertisers are expected to outspend TV advertisers by $40 billion this year.
That means 40 percent of the world’s ad spending is expected to take place online in 2018, according to new forecasts, online ad spending first beat out TV as the biggest ad medium last year.
Internet ad growth is being driven by social and video display ads.
Globally, social media ad spending is estimated to rise 21 percent to $58 billion while video ad spending is rising 19 percent to $32 billion in 2018.