Digital advertising offers unique and useful features to businesses across the globe : Advanced targeting options—Targeting is one of the most important benefits of advertising online because it gives you the ability to show your ads to specific types of people. Digital ads also offer more flexibility than traditional ads. Online advertisers are expected to outspend TV advertisers by $40 billion this year.
That means 40 percent of the world’s ad spending is expected to take place through online in 2018, according to new forecasts from advertising measurement, Online ad spending has beaten out TV as the biggest ad medium last year.
Internet ad growth is being driven by social and video display ads. Globally, social media ad spending is estimated to rise 21 percent to $58 billion while video ad spending is rising 19 percent to $32 billion in 2018.
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